Welcome to the Ruck Blog!

Hello and thanks for visiting our blog - here you will find interesting articles on what's happening in the world of point sale, visual merchandising and display innovation.


Monday 2 January 2017

How To Install Wall Vinyl & What To Consider


Ready to install your digitally printed vinyl project?
Underestimating the installation side of your wall vinyl? Looks easy right?
Can you do it yourself? I mean the install guide sounds a piece of cake!
Kind of got it all sorted? Don’t need install support? But have you considered the following:
 
Installing looks easy right? Are you sure? With self adhesive wall graphics you only get once shot to get it on right!
Neat and tidy, do you have the right equipment? Is the graphic fit neatly around any fixtures?
Size? Will your graphic fit where you want it to go? Have you made sure writing or images don’t need cutting to make way for wall fittings?
Tears or creases? #DISASTER With experience this rarely happens but if you’ve not done it before?
All dry? Have you left enough time for the wall to completely dry after painting/plastering?
Level? Is it straight on the wall? Can you reach the top with just ladders? Is the wall itself level?
Lined up? Do you have pieces to line up? Have you ensured the print lines up? Is your wall straight to ensure your writing/imagery is where you need it to be?
Type of paint? Is your wall painted with gloss paint? Self adhesive graphics worst enemy right there have fun trying to get that to stay up :o
In the right place? Have you installed it above a hot appliance? Heat could potentially shrink & expand self adhesive vinyl depending on the material.
Ooopss? If you have an ooppss it could be expensive reprinting the graphic and means your time is taken up again.
Nice job? If it’s a full wall graphic who is going to help you get the bubbles out when applying it to the wall?
 

 


So, considering all of the above are you sure you want to do it yourself?
Experienced, competent and qualified Installers is what you need That can install vinyl not only from the ground but off ladders and using height access equipment
Ruck retail solutions to the rescue on your next vinyl installation project!
Very reliable; we install vinyl everyday and logistically plan our schedules to meet your deadlines
Issues? If you hire a ruck Installation crew you don’t need to worry we will handle them
Count on Ruck to deliver great results with our experienced installation team see our reviews:
Everywhere, installation crews available to cover all of the UK
Site Surveys, one off installs to national roll outs; RUCK RETAIL SOLUTIONS Installation crews at your service : 01606 550961
 

Thursday 1 December 2016

Is your warehouse becoming crowded? Time to outsource?

Another side to our very busy installation business here at Ruck Ltd is we look after the storage, fulfilment and distribution of POS and fixtures. By outsourcing this it saves you time and money by having all the items in one place.
For one of our clients their field based reps can send orders direct to our warehouse ready for us to pick and deliver to their many UK outlets.

We have a 40,000sq.ft food ambient warehouse available for block stack storage. With folk lift trucks. We can also take in containers.


How could you benefit from having all your branded promotional merchandise In one place.
  • Less wastage
  • Secure warehouse
  • Records of all items in and out
  • Organised storage
  • We can complete fulfilment of FSDU in house
  • Experienced in Logistics
Please share if you know someone this could help! I know its sometime hard to find the space to store things for a POS/Fixture roll out so hopefully we can take this worry away.   Before fulfilment & after.
Some of the products we have worked with in the past:
  • POS including fridges, bar runners, uniforms, glasses, posters etc.
  • Store fixtures
  • Decorations.
  • Merchandise/ stock.
  • Food/drink products.
Or for more info Call 01606 550 961 or email details to Laura lj.lavin@ruck.ltd.uk
           
P.S We also have a qualified installation team! (All year we install vinyl's nationally in a supermarket chain and many other retailers)

Tuesday 1 November 2016

Take the POS install quiz!

Our Installation crew are all trained face to face for each job and our installers have the relevant qualifications in place to ensure your installation is carried out safely with continuity.
 
Our installers hold qualification including CSCA Cards, Pasma, IPAF, SPA and many more.
 
If you have an installation query no matter how big or small we are always happy to help.
01606 550 961

Monday 3 October 2016

Store Audits do you have all the info?

How do you keep track of your retail estate?
Do you know the layout and dimensions in all of your stores?
Do you know the sizes and how to access all your windows?
Could you be saving money by ordering the correct amounts and sizes?
Little things like are the appearance of the shelving putting customers off purchasing your products? Could a shelf branding update increase the ease of customers finding your products?
From a very reliable source working in a HQ of a UK supermarket chain I was once told a high percentage around 70% of POS sent straight to store never actually made it onto the shop floor due to things like:
  1. Being too big,
  2. Being too small
  3. Being unsuitable for existing racking or wrong fixtures included
  4. No Install Instructions/in store comms on the promotion
  5. Parts missing,
  6. Store staff not knowing where to place it
  7. Getting lost or arriving too early/late for allocated promotion time
  8. Being damaged on delivery/in the warehouse.
A site survey can prevent points 1, 2, 3 and 6 and having a installation team install your item can over come the other points and ensure your promotion is in place where and when you need it to be.

 So imagine spending on a roll out of lets say graphics which have an allocated time frame to co inside with your TV advert etc. and then getting to site to realise that without height equipment your installers cant reach where it needs to go aarrgghhhhhhhh!!!!!! This could mean paying installers twice, missing promotion deadline, having to hire expensive equipment last minute and potentially it not fitting and needing re-printing. Can you afford to risk it?
A building is unlikely to change its measurements so a site survey can be a really good investment in the long term.

We have just completed an entire audit for the second time on a well known supermarket chain:
Case study 1: Our auditors using a mobile reporting system recorded every fixture and item of point of sale in each of the retailers stores. Using a mobile reporting app provided by our client we transferred the information they required instantly. We created a schedule and completed the project a head of time.
They now know the exact layout of their stores and what kit to send to each.

Case Study 2: We were asked to measure all walls and windows for the installation of digitally printed vinyl. We not only gave measurements we also gave recommendations on what equipment would be required to install the items and any obstructions or access issues that may arise.

 Without the site survey, the bespoke sized graphics wouldn't of fit and without going to site it was impossible to tell which access equipment would be required to fit some of the windows.
 If you have 1 store or more and need a site survey please send a spec over to us at ruck and we will happily assist. LJ.LAVIN@RUCK.LTD.UK 01606 550 961

Monday 26 September 2016

Looking for a pick, pack and distribution partner in the Northwest, UK? With a secure, food ambient warehouse?


We look after a well known brands on site POS; their field based reps send orders in to our warehouse ready for us to pick and deliver to their many outlets. We have a 40,000sq.ft food ambient warehouse available for block stack storage too.

Please share if you know someone this could help! I know its sometime hard to find the space to store things for a POS/Fixture roll out so hopefully we can take this worry away :)

Some of the products we have worked with in the past:

POS

Store fixtures

Merchandise

Bar POS including fridges, bar runners, uniforms, glasses, posters etc.

Food/drink products.

Or for more info Call 01606 550 961 or email details to Laura lj.lavin@ruck.ltd.uk

P.S We also have a qualified installation team! (Currently we are installing vinyl's nationally in a supermarket chain)

Monday 12 September 2016

Looking for a pick, pack and distribution partner in the Northwest, UK? With a secure, food ambient warehouse?


We look after a well known brands on site POS; their field based reps send orders in to our warehouse ready for us to pick and deliver to their many outlets. We have a 40,000sq.ft food ambient warehouse available for block stack storage too.


Please share if you know someone this could help! I know its sometime hard to find the space to store things for a POS/Fixture roll out so we can take this worry away.

Some of the products we have worked with in the past:

  • POS
  • Store fixtures
  • Merchandise
  • Bar POS including fridges, bar runners, uniforms, glasses, posters etc.
  • Food/drink products.

Or for more info Call 01606 550 961 or email details to Laura lj.lavin@ruck.ltd.uk

P.S We also have a qualified installation team! (Currently we are installing vinyl's nationally in a supermarket chain)

Friday 2 September 2016

10 Reasons To Include Window Vinyl In Your Advertising Campaign.

We live in an ever evolving era, where a camera is within reach 24 hours a day to most. It seems unheard of that one would not be on some sort of social media and the stats for the number of visual images uploaded daily speak for themselves. Having your brand and image in a prominent place, on a street level window front will enhance your campaign.

      1. Creates brand awareness, recognition & builds trust.
"I wonder which beer to choose" Image source link.
      2. Relatively inexpensive.

      3. Quick to roll out installation to several sites. Internal vinyls don’t require street permits to install and can be done come rain or shine.

      4. Maximum visual impact, first thing shoppers see when entering store, planting the seed.
"Look at me! Look at me" Image source link.

      5. Opportunity to reach customers outside the stores demographic; Advertising on the shop front reaches footfall from potential consumers that are just passing the store. Depending on you demographic there is opportunity to be in the back ground of one of the millions of images that gets uploaded to Facebook, Instagram, Twitter , Snapchat etc daily. Potentially those images online will keep your campaign alive on social media long after the vinyls come down; reaching an endless potential.

      6. Quick to install and remove without causing any damage to windows.
Don't worry these are just vinyl! Image source left & right.

      7. Opportunity to increase social media followers and link physical store to online store.

      8. Increase customer shopping experience especially if its interactive.
Image source link.

      9. Increased sales with brand recognition.

     10. Great for localised advertising. Products that sell better in different areas can be focussed on. Create campaigns specific to regions.
Although this signage isn't a vinyl; the concept could be created with vinyl's. Imagine an in-store illusion of your choice..... Image source link.