Welcome to the Ruck Blog!

Hello and thanks for visiting our blog - here you will find interesting articles on what's happening in the world of point sale, visual merchandising and display innovation.

Wednesday, 27 March 2013

What's app you say? Easter fun in-store!

The last couple of years has seen a change in the interactivity of point of sale signage and mobile technology. As companies find their feet with the use of apps, with varying degrees of success, it seems the supermarket chains have really found a way to make it work this Easter.
We recently installed Easter floor graphics nationwide across Asda stores which work in conjunction with the Easter themed app aimed at encouraging shoppers and their children in-store.
Once the Asda shopper app is downloaded, customers can use it to follow the Easter bunny around the store. At the end shoppers can take pictures of their children, upload it and be eligible to win a £100 prize.

It's one way to keep the kids happy whilst in-store and certainly will be encouraging plenty of Easter themed sales.

Tesco's have a slightly different take on it and have an online Easter egg hunt using Street View on Google Maps. Thousands of eggs are hidden - find three and win a chocolate prize and then hide some yourself! With golden eggs promising the chance of winning a Samsung Galaxy Tab 2s.