Feeling it yet? Christmas Installations at Ruck.

Well it's the mad rush with the roll outs for the Christmas decoration installations and here I am putting together our first blog. I am inspired by the wonderful Christmas displays that Libertys, Selfridges, Harrods and Harvey Nichols have created this year.

Behind the Scenes: The Liberty Christmas Windows

Our installations are with multi site supermarket chains and high street stores. Here at Ruck we take a pride in what we do just as much as the visual merchandisers who create these fantastic works of art. The devil is in the detail so they say! Taking time to make sure every installation complies to the specification exactly, that all displays are in perfect condition and fitted correctly to enhance the shoppers experience...and go on admit it we are all feeling a little festive cheer in the retail industry...we start so much sooner with our Christmas projects it can't help but touch us a little bit by now!

Harrods Crystal Christmas 2011

Not that we have started our Christmas shopping yet...we're too busy making sure the retailers have the perfect setting to get shoppers in the buying mood! Have a look at these wonderful videos of how the Christmas window installations evolve...from a blank canvas to capturing the magic of Christmas.