Welcome to the Ruck Blog!

Hello and thanks for visiting our blog - here you will find interesting articles on what's happening in the world of point sale, visual merchandising and display innovation.


Thursday, 1 December 2016

Is your warehouse becoming crowded? Time to outsource?

Another side to our very busy installation business here at Ruck Ltd is we look after the storage, fulfilment and distribution of POS and fixtures. By outsourcing this it saves you time and money by having all the items in one place.
For one of our clients their field based reps can send orders direct to our warehouse ready for us to pick and deliver to their many UK outlets.

We have a 40,000sq.ft food ambient warehouse available for block stack storage. With folk lift trucks. We can also take in containers.


How could you benefit from having all your branded promotional merchandise In one place.
  • Less wastage
  • Secure warehouse
  • Records of all items in and out
  • Organised storage
  • We can complete fulfilment of FSDU in house
  • Experienced in Logistics
Please share if you know someone this could help! I know its sometime hard to find the space to store things for a POS/Fixture roll out so hopefully we can take this worry away.   Before fulfilment & after.
Some of the products we have worked with in the past:
  • POS including fridges, bar runners, uniforms, glasses, posters etc.
  • Store fixtures
  • Decorations.
  • Merchandise/ stock.
  • Food/drink products.
Or for more info Call 01606 550 961 or email details to Laura lj.lavin@ruck.ltd.uk
           
P.S We also have a qualified installation team! (All year we install vinyl's nationally in a supermarket chain and many other retailers)

Tuesday, 1 November 2016

Take the POS install quiz!

Our Installation crew are all trained face to face for each job and our installers have the relevant qualifications in place to ensure your installation is carried out safely with continuity.
 
Our installers hold qualification including CSCA Cards, Pasma, IPAF, SPA and many more.
 
If you have an installation query no matter how big or small we are always happy to help.
01606 550 961

Monday, 3 October 2016

Store Audits do you have all the info?

How do you keep track of your retail estate?
Do you know the layout and dimensions in all of your stores?
Do you know the sizes and how to access all your windows?
Could you be saving money by ordering the correct amounts and sizes?
Little things like are the appearance of the shelving putting customers off purchasing your products? Could a shelf branding update increase the ease of customers finding your products?
From a very reliable source working in a HQ of a UK supermarket chain I was once told a high percentage around 70% of POS sent straight to store never actually made it onto the shop floor due to things like:
  1. Being too big,
  2. Being too small
  3. Being unsuitable for existing racking or wrong fixtures included
  4. No Install Instructions/in store comms on the promotion
  5. Parts missing,
  6. Store staff not knowing where to place it
  7. Getting lost or arriving too early/late for allocated promotion time
  8. Being damaged on delivery/in the warehouse.
A site survey can prevent points 1, 2, 3 and 6 and having a installation team install your item can over come the other points and ensure your promotion is in place where and when you need it to be.

 So imagine spending on a roll out of lets say graphics which have an allocated time frame to co inside with your TV advert etc. and then getting to site to realise that without height equipment your installers cant reach where it needs to go aarrgghhhhhhhh!!!!!! This could mean paying installers twice, missing promotion deadline, having to hire expensive equipment last minute and potentially it not fitting and needing re-printing. Can you afford to risk it?
A building is unlikely to change its measurements so a site survey can be a really good investment in the long term.

We have just completed an entire audit for the second time on a well known supermarket chain:
Case study 1: Our auditors using a mobile reporting system recorded every fixture and item of point of sale in each of the retailers stores. Using a mobile reporting app provided by our client we transferred the information they required instantly. We created a schedule and completed the project a head of time.
They now know the exact layout of their stores and what kit to send to each.

Case Study 2: We were asked to measure all walls and windows for the installation of digitally printed vinyl. We not only gave measurements we also gave recommendations on what equipment would be required to install the items and any obstructions or access issues that may arise.

 Without the site survey, the bespoke sized graphics wouldn't of fit and without going to site it was impossible to tell which access equipment would be required to fit some of the windows.
 If you have 1 store or more and need a site survey please send a spec over to us at ruck and we will happily assist. LJ.LAVIN@RUCK.LTD.UK 01606 550 961

Monday, 26 September 2016

Looking for a pick, pack and distribution partner in the Northwest, UK? With a secure, food ambient warehouse?


We look after a well known brands on site POS; their field based reps send orders in to our warehouse ready for us to pick and deliver to their many outlets. We have a 40,000sq.ft food ambient warehouse available for block stack storage too.

Please share if you know someone this could help! I know its sometime hard to find the space to store things for a POS/Fixture roll out so hopefully we can take this worry away :)

Some of the products we have worked with in the past:

POS

Store fixtures

Merchandise

Bar POS including fridges, bar runners, uniforms, glasses, posters etc.

Food/drink products.

Or for more info Call 01606 550 961 or email details to Laura lj.lavin@ruck.ltd.uk

P.S We also have a qualified installation team! (Currently we are installing vinyl's nationally in a supermarket chain)

Monday, 12 September 2016

Looking for a pick, pack and distribution partner in the Northwest, UK? With a secure, food ambient warehouse?


We look after a well known brands on site POS; their field based reps send orders in to our warehouse ready for us to pick and deliver to their many outlets. We have a 40,000sq.ft food ambient warehouse available for block stack storage too.


Please share if you know someone this could help! I know its sometime hard to find the space to store things for a POS/Fixture roll out so we can take this worry away.

Some of the products we have worked with in the past:

  • POS
  • Store fixtures
  • Merchandise
  • Bar POS including fridges, bar runners, uniforms, glasses, posters etc.
  • Food/drink products.

Or for more info Call 01606 550 961 or email details to Laura lj.lavin@ruck.ltd.uk

P.S We also have a qualified installation team! (Currently we are installing vinyl's nationally in a supermarket chain)

Friday, 2 September 2016

10 Reasons To Include Window Vinyl In Your Advertising Campaign.

We live in an ever evolving era, where a camera is within reach 24 hours a day to most. It seems unheard of that one would not be on some sort of social media and the stats for the number of visual images uploaded daily speak for themselves. Having your brand and image in a prominent place, on a street level window front will enhance your campaign.

      1. Creates brand awareness, recognition & builds trust.
"I wonder which beer to choose" Image source link.
      2. Relatively inexpensive.

      3. Quick to roll out installation to several sites. Internal vinyls don’t require street permits to install and can be done come rain or shine.

      4. Maximum visual impact, first thing shoppers see when entering store, planting the seed.
"Look at me! Look at me" Image source link.

      5. Opportunity to reach customers outside the stores demographic; Advertising on the shop front reaches footfall from potential consumers that are just passing the store. Depending on you demographic there is opportunity to be in the back ground of one of the millions of images that gets uploaded to Facebook, Instagram, Twitter , Snapchat etc daily. Potentially those images online will keep your campaign alive on social media long after the vinyls come down; reaching an endless potential.

      6. Quick to install and remove without causing any damage to windows.
Don't worry these are just vinyl! Image source left & right.

      7. Opportunity to increase social media followers and link physical store to online store.

      8. Increase customer shopping experience especially if its interactive.
Image source link.

      9. Increased sales with brand recognition.

     10. Great for localised advertising. Products that sell better in different areas can be focussed on. Create campaigns specific to regions.
Although this signage isn't a vinyl; the concept could be created with vinyl's. Imagine an in-store illusion of your choice..... Image source link.

Monday, 27 October 2014

Welcoming New Installations Manager Ian Ward

We have just welcomed our new installations manager Ian Ward to the Ruck team. To cope with our ever growing team of installers and increasing number of contracts.  Ian is a point of contact for not only our clients, but our installers while projects are in progress. Ian has worked in all areas of retail interior re-fits, where he has acquired in-depth knowledge from construction project management to point of sale and signage printing.
 
Ian has a full understanding of the best working methods within retail interior re-fits and with his experience he will be implementing this knowledge when training our installation team. He has managed projects on a vast scale, including a conception to completion project for Aston Martin and McLaren at Westfield Stratford in time for the Olympics. This experience gives him a clear understanding for schedule planning and managing our national outs.
 
Ian has meticulous installation standards and a proactive, can do attitude which makes overcoming any issues not a problem. His vast experience allows him to predict and plan for issues that could occur and ensure the necessary precautions are taken. Coming from a shop fitting background Ian has a great technical knowledge of products, methods and applications. Luckily for us his expertise is in retail fixtures and all formats of POS items. What a great find!
 
So if you are planning a re-fit or POS roll out and would like advise on what would work best for your requirements; Ian can assist you from an installation aspect.
 
Ian is a very active person and particularly enjoys Hockey and outdoor sports; Which is good as we know he won’t mind a bit of rain on site. Ian would like to see Ruck grow by incorporating his vast shop re-fit knowledge into training for our installers to increase their skill set to permanent shop re-fits.
 
“I see Ruck as a game changer, a passionate and innovative team who although small, think big!” Thanks Ian!
 
For national roll outs to one off jobs Ruck retail solutions can help with your signage and POS installation; call Laura 01606 550 961 for more info.