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Tuesday, 3 January 2012

Welcome to 2012 - The Year of Point of Purchase Display!

Happy New Year!
Welcome to 2012 - The Year of Point of Purchase Display!

2012 is going to be HUGE for POP display and promotions! There is so much happening this year the demand for POP installation is going through the roof! Here's a run down of some of the biggest events to happen this year!

The Diamond Jubilee

Starting with her Royal Majesty the Queen's Diamond Jubilee the nation shall enjoy a 4 day weekend as the May Bank Holiday is put back to 4th June to accommodate the Jubilee celebrations.  Queen Elizabeth II ascended to the throne in February 1952 and has reigned as monarch for 60 years. Interestingly the only other British monarch to celebrate a Diamond Jubilee was Queen Victoria in 1897. 

There will be street parties a plenty as laws have been relaxed about street parties and permission is no longer needed to hold one. Communities can apply for funding towards the street parties - for details on this and how to plan a community party check out The BIG Lunch website. 10 Million people celebrated the 1977 silver jubilee! Will we still have that community spirit in 2012? The retailers certainly think so!

There is a pageant planned on the Thames with a thousand boats to celebrate the Diamond Jubilee - one of many events taking place up and down the land on 3rd June:

The European World Cup Championships

Kicking off on the 8th of June with a match between Poland & Greece at the custom built National Stadium in Warsaw is the European Cup! With a series of dates throughout June across Europe, and ending with the final on 1st July in Kiev!

The National Stadium in Warsaw

 The Olympics

And if that was not enough we have the London Olympics  from 27th July - 12th August! Followed by the Paralympics 29th Aug- 9th Sept. The Olympics features 26 different sports with 39 disciplines. Take a virtual tour of the Olympic park.

The promotions are going to be big, bold and plentiful this year as retailers look to maximise on the events of the year and make up for flagging sales of 2011. These events shall stimulate the economy and put some vibrancy back in to promotional displays. We are gearing ourselves up for the installation jobs that will come in thick and fast over the coming months! From promotional stands and signs, to window & floor graphics to large scale promotional installations this will be one year to remember!

1 comment:

  1. Dee, There was an old, old song called "England Swings". It sounds like the song should be revived for this year.